Using Video on Your Website
Why is video so important on a website? According to comScore, YouTube is now the second most popular search engine behind Google, which means that video is fast becoming the best marketing tool you can use grow your market. Think about the last time you did a search on Google, which results were shown on that first page? The top results were probably pay per click advertising and video. With Google and the other search engines continuing to evolve how they rank the content or websites they think visitors would like to see, video is becoming increasingly popular.
According to RealSEO, video search results now have a 41% higher click through rate over plain text search results. And with more and more people accessing those videos through a mobile device or smartphone, an audience which grew 40% in 2010 alone, that market cannot be ignored. In fact according to Forrester Research, videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.
Creating a corporate promotional video can have additional benefits for the company and its employees too. At Webnames.ca what started out as a corporate promotional video to attract customers, actually resulted in becoming a great team building experience for the entire staff and management team. Having the whole office gather together to talk about and showcase what they thought the core values of the business are, was extremely powerful.
Win a WordPress Website or 30 Second Professional Video during Small Business Month
In support of Small Business Month, Small Business BC has partnered with Webnames.ca to offer a great contest which will run for the entire month of October.
Prizes include either:
- FastTrack WordPress Website –including one year free web hosting, email, domain name and training on how to use WordPress.Or
- 30 Second Professional Video - including one professionally produced and edited video created by BBN3.
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